“It really caught fire,” Mnayarji says. The campaign gave Luxxie enough buzz that continuing sales should finance the company’s growth for the next two to three years. After that, when Mnayarji and her husband and cofounder, MIT research scientist Michael Gordon, are ready to take Luxxie to the next level and “make it a household name,” they plan to use crowdfunding again. This time it will be on an equity platform like CircleUp or AngelList, where accredited investors give larger amounts in exchange for an ownership stake in the company. “It’s a great way to democratize the venture-capital process,” Mnayarji says.
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