Tuesday, October 13, 2015

How the Sports Industry Can Win with #Femvertising

Women's spending is a key economic driver, with women controlling over $14 trillion in personal wealth in the U.S. And the sports industry in particular -- lapping the economic track with a projected $70.7 billion spend by 2018 -- is getting whipped into shape by women.

In fiscal 2014, Nike derived 20.8% of its wholesale revenue, or $4.9 billion, from the sale of women's products alone. Much of this spending has been enhanced by increasingly authentic and pro-female messaging for brands, which in turn leads to more purchases.

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