Sunday, September 13, 2015

2015 Siempre Mujer Hispanic Beauty Study: For Latina Women, Social Is A Beautiful Thing

Latina women are known for their beauty. Top of mind, of course, is J Lo and Shakira. So it should not be a surprise that the 2015 Siempre Mujer Hispanic Beauty Study found that Latina women and Millennial Latinas are highly engaged in the beauty category. 

The total Latina beauty market in the U.S. is approximately $4.3 billion and accounts for about 13% of all cosmetic spending. And while general market beauty sales were down 1.2% in 2014, Latina beauty purchases were up 7.4% in 2014. 

Comparing and contrasting
Latina women and Millennial Latinas versus their general market counterparts, the Siempre Mujer study showed women went nearly stat for stat with each other, and are on a level playing field when it comes to usage of smartphones, with one difference: Latinas actually use tablets more often, 14% versus 9%. “Latinas were more apt to use their smartphone to access social media on their phones and tablets and appear to be early adopters for making purchases on their phones. This should be very encouraging for retailers looking to capture sales in-store,” said Verónica Viviana Wilson, Associate Publisher of Siempre Mujer,  a Meredith publication.

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