Wednesday, June 10, 2015

Hispanic Shopper Spending Highest in Three Years; Optimistic About Personal Economies

JACKSONVILLE, Fla. & NEW YORK--(BUSINESS WIRE)--Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today released The Why? Behind The Buy™ U.S. Hispanic Shopper Study that provides valuable insights into U.S. Hispanic shopper behavior. As the U.S. Hispanic population grows, this report will help CPG companies and retailers develop marketing strategies to best attract and win with this important consumer segment.

“With the Hispanic population of 57 million expected to double by 2050, brands and retailers recognize that this growth can positively impact their bottom lines. Knowing how these consumers shop and make purchase decisions is important for capturing market share,” said Colin Stewart, Senior Vice President, Acosta. “The Why? Behind The Buy has found that whether it’s the amount spent on groceries, the enjoyment of shopping, eating dinner at the table or purchasing groceries online – Hispanic shoppers outperform their total U.S. counterparts nearly every time.”

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