Tuesday, September 16, 2014

Retailers: Ignore Latinos at your own peril

For retailers, there isn't one holy grail out there they can take aim at to spark sales. Instead, it's a matter of wooing customers through multiple means, sometimes reaching out to them group by group. Among the most promising demographic in the U.S. is the Latino population, whose buying power, experts forecast, will grow to $1.5 trillion by next year.

Macy's is already hot on the trail of the Latino market and is poised to launch its "Thalia Sodi" brand, named for the Mexican singer and actress, next year. Starting Friday, the retailer will also bring together influential Latinas to celebrate Hispanic Heritage Month at a handful of stores across the country.

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