Wednesday, September 24, 2014

Hispanic Food Shoppers in the U.S - 2014

Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. Hispanic consumers have long been a key element in the growth strategies of food marketers. With the continuing dispersal of Latinos into areas not traditionally known for substantial Hispanic populations, Hispanic food shoppers represent a rapidly growing segment of the customer base of grocers throughout the country. 

Hispanic food shoppers offer a rich but potentially bewildering opportunity for food marketers and retailers. In Los Angeles, for example, stocking the shelves for the Hispanic food shopper means understanding the preferences and traditions of shoppers who are mainly Mexicans but also include a substantial population of Salvadorans and Guatemalans.

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