Tuesday, September 9, 2014

Hearst Introduces 'Freemium' Magazine - TrendingNY

Always looking to expand its connection with consumers, recent years have seen the debuts of successful brand extensions including Cosmopolitan for Latinas and Town&Country Travel, and popular magazines like Food Network Magazine, HGTV Magazine and Dr. Oz THE GOOD LIFE. This month, Hearst Magazines is entering the “freemium” market with TrendingNY, a New York-centric, millennial-targeted look at fashion, beauty and culture.

The free weekly publication, which debuted in New York yesterday, has four issues total slated for September. Fifty-thousand copies of each issue will be distributed by street teams in millennial-populous areas throughout Manhattan and Brooklyn. Edited by Emily Cronin, a former editor at Harper’s BAZAAR and ELLE U.K., TrendingNY brings readers a fast, fresh look at the hottest things to see, experience and buy in New York City each week.

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