- Nutrition matters to Latinas, with nearly 4 in 5 respondents reading nutrition labels. Hispanics care about purchasing foods low in fat, high in fiber, and low in sugar; and more than half of respondents buy organic products.
- Latinas said they are not only shopping the Hispanic aisle – they have eclectic palettes and enjoy cooking a wide variety of foods. These aspiring epicureans want to learn more about global cuisines, and they continue to seek samples and coupons to learn about new products.
- Similar to the general market, convenience is very important to Latinas. Respondents said they use disposable plates, towels and utensils, and they buy frozen vegetables, canned soups, and protein bars.
- Latinas are connected online, with nearly half of respondents saying they use a mobile or smart phone to assist them while shopping. The report showed that 55% of Latinas who use recipes get them from the internet, and 60% search for recipes in Spanish. Smart phones, tablets and computers provide Latinas with the convenience and simplicity they crave.
SOURCE: Meredith Hispanic Ventures