Tuesday, February 21, 2012

AT&T names Marta Rosado Director of Retail Sales in Manhattan

NEW YORK, Feb. 20, 2012 /PRNewswire/ -- AT&T* today announced that Marta Rosado has been appointed to oversee AT&T-owned retail stores in Manhattan, one of the company's largest retail markets. An eight-year AT&T veteran, Ms. Rosado was previously responsible for locations in greater New York, including the Bronx and Westchester, Rockland, Putnam, Orange and Sullivan Counties and Northern New Jersey.

"New York is home to some of the country's most tech-savvy consumers and Marta has proven time and again that she is committed to delivering them the highest level of service," said Tom DeVito, vice president and general manager for AT&T in New York. "We welcome her to Manhattan where I know she will help improve the customer experience at the 33 stores under her leadership."

"There's never been a more exciting time to be an AT&T customer. We have the largest selection of smartphones and a growing number of cutting edge tablets," said Rosado.  "I'm excited to lead our very seasoned Manhattan area sales team as we work to exceed the expectations of our customers, both business and consumer.  Whether you are shopping for a new personal cell phone or upgrading the wireless technology for your small business, we welcome you to stop into one of our stores and experience our 'try before you buy' store design.  Our trained retail staff is ready and available to provide onsite customer service and technical support to ensure that our customers' wireless needs are met."

A native of El Salvador, Ms. Rosado is fluent in English and Spanish and is the mother of a 21-year-old daughter.  In her free time, she mentors future Hispanic women leaders in the business community.

As part of her role, Ms. Rosado will help lead the execution of AT&T's Retail Promise initiative.  The company launched this effort last year to use its own wireless technology to contact customers quickly after they visited an AT&T store to obtain feedback on their in-store experience. The new method of obtaining customer feedback has led to a dramatic increase in the number of responses from customers, and the Retail Promise initiative is a crucial part of focusing sales representatives on solutions-based selling.

AT&T is committed to continually improving customer service and satisfaction. For the second consecutive quarter, AT&T announced it ranked highest in customer service satisfaction according to the National Customer Service Survey (NCSS) by Vocalabs. Vocalabs' research shows that in the fourth quarter of 2011, 69 percent of AT&T customers surveyed were "Very Satisfied" with their customer service calls.  AT&T customers also reported the highest level of satisfaction with the company's customer service representatives and the automated part of the customer service call.  

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.


1 comment:

Retta Matson said...

It's so refreshing to find blog like the ones you post on your AT&T blog. Very informative reading.

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