Friday, March 18, 2011

Antonio Corral-Calero, Moroccanoil Artistic Director, Designs Runway Hair Looks for Miami Beach International Fashion Week

MIAMI BEACH, Fla., March 17, 2011 /PRNewswire/ -- A focal point of Miami Beach International Fashion Week, March 3-6, 2011, held at the Miami Convention Center this year, were the masterful runway hair looks created by Antonio Corral-Calero, Moroccanoil Artistic Director. Fashion designers from the US and throughout Latin America were represented. Moroccanoil was presenting sponsor of the event.

Corral-Calero designed a virtuoso collection of beautiful runway hair looks for collections including evening, pret-a-porter, swimwear and lingerie as well as looks for the Miami Designer and Latin Fashion Council showcases. Highlights included elegant updos, innovative chignons and glamorous longer styles. All reflected the growing runway and editorial trend towards smoother, shinier and well-conditioned hair textures.

Antonio Corral-Calero, who came to Miami after New York Fashion Week, where Moroccanoil® products were used by top runway stylists to create runway looks for leading Fall/Winter 2011 collections, noted, "We're seeing a movement toward smoother, shinier hair, regardless of the styles worn. In Miami, the humidity and intense sun can leave hair dry, frizzy and difficult to style. For these shows, to make sure the hair looked its best quickly, we first used Moroccanoil® Treatment on the models' hair to hydrate, restore condition and strength, remove frizz, as well as to protect it from the stress of the blowdryer, curling iron, brushing and backcombing. Our other essentials were Moroccanoil® Hydrating Styling Cream, Moroccanoil® Luminous Hairspray, and Moroccanoil® Glimmer Shine Spray to finish."

One of the most dramatic hair looks on the runway was a series of innovative chignons inspired by portraits by famed Spanish artist Julio Romero de Torres, as remembered by Antonio Corral-Calero during his childhood in Barcelona. The gleaming, side-parted looks featured hair that was swept over and covered the ear in a subtle wave pattern on one side, and then pulled back and styled in smooth, rolled layers of hair that formed unique, very modern designs in the shape of a sea shell.

Beautiful, full-bodied waved looks also energized the runway. "My inspiration was the freedom of the 70s and the sensuality of 60's French film siren Bridget Bardot. I wanted the hair to look very LA and Miami, and very sexy," said Antonio.

To make the look even more editorial, Antonio separated and styled the ends of the hair so they appeared almost ragged. Of course, in reality, we used Moroccanoil Hydrating Styling Cream to make sure they looked richly hydrated and healthy," noted Antonio.

For swimsuit and lingerie, Antonio created long, waved, side-swept looks, smoothed on one side, with hair rope-rolled from the side of head and under the nape of the neck and flowing loose waves falling down the back of hair as well as forward. "I had the glamorous allure of mermaids in mind when we created these looks: very sensual and elegant."

All the looks were beautifully held with Moroccanoil® Luminous Hairspray, for hold that was movable, soft to the touch and natural looking. "This product gives beautiful natural-looking shine and a healthy texture, which also helped finish the look. I finished all the looks with a light misting of Moroccanoil® Glimmer Shine Spray before the girls went out on the runway.

The ponytails seen were sleek and sophisticated. The sides of the hair were sleeked back and smoothed with Moroccanoil® Treatment and Moroccanoil® Hydrating Styling Cream. They were tied above the nape of the neck and wrapped with a section of the hair around the base. The top of the head was sprayed with Moroccanoil® Luminous Hairspray, to give the hair a wet appearance. The tail was then smoothed straight with a flat iron, and sprayed with Moroccanoil® Glimmer Shine Spray for dramatic, mirror-line shine that reflected in the runway lights.

Moroccanoil® products are sold exclusively in salons.

SOURCE Moroccanoil

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