Saturday, July 22, 2017

5 Rules For Running A Small Business in a Latinx Era

Did you know that Latinas start businesses at six times the rate as non-Latinas? And when they do it with the help of friends, family, and Facebook, that's extra awesome!

Meet Latina Mia Mazadiego Guenther and her hubby Mark Guenther co-owners of the rad Neon Retro Arcade in Pasadena, California. They opened their business in January of 2015 motivated by their shared passion for collecting retro arcade games and the desire to leave their jobs in the federal government to be closer to family. In just two years they have grown from a staff of two to seven, and are living their dream!

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Sunday, June 12, 2016

Tech Dominates Women's Digital Shopping Carts in Latin America

Female digital buyers in multiple countries in Latin America made purchases in technology most often, according to a March 2016 report from Linio. Female buyers in Ecuador lead the way, with 56% of retail ecommerce purchases falling under this category. 

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Wednesday, February 24, 2016

8 Latino Bloggers for Social Good

Latino digital influencers are not only about beauty and food, although those are relevant subjects. There are countless online writers who devote entire blogs to the specific cause they are most passionate about. Here are eight Latinos who use their digital platforms and social media outlets to raise awareness about different issues.

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Monday, February 8, 2016

Fig Factor Foundation raises over $25,000 to help young Latinas reach their potential

(Naperville, IL) Jan. 28, 2016 -- With over 200 guests attending, The Fig Factor Foundation marked its debut to the public Jan. 21 with its official launch and fundraiser at Plante Moran in Chicago.

The festive event, which provided refreshments and entertainment from Ballet Internacional Soles Guadalupanos, was an instant success raising over $25,000.

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Thursday, January 28, 2016

Over 50% of Girls in 3 States Are Latinas – What Does That Mean for Colleges?

One in five women living in the U.S. is Latina, and by 2060, this is expected to increase to a third of the U.S. female population. In public schools across the country, Latinas account for about 25 percent of female students. But, in states like California, Texas, and New Mexico, these numbers are even larger, with Latinas accounting for more than 50 percent of school-age girls.

For higher education, these figures hold significant meaning, as colleges and universities enroll more young Latinas.

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Wednesday, January 27, 2016

Viva La Mexico! Hey Fellas, If She’s Not Hispanic, Don’t Bother Saying Hello (Black Hat)

* quiet…can you hear that? It sounds like the rumbling of a crowd moving quickly in the same direction. Oh wait…there they are…over the horizon…it’s a bunch of black men heading south of the border. Look at ’em go. I have an important message for black women everywhere: the clock is ticking, you better shape up or Esmeralda is going to steal your boyfriend away. That’s right. Say it with me: Viva la Mexico! To hell with Gabrielle Union, I’m looking for Gabriella. Forget Nicki Minaj, I want Nicki Martinez.

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Monday, December 28, 2015

10 Latinas Think Big Innovators to Watch in 2016

Latinas Think Big is a community of progressive Latinas, created to advance the careers, businesses and economic prosperity of women through an online platform, entrepreneurial events and summits.

We are ringing in the new year by highlighting 10 Latinas Think Big innovators to watch in 2016. These are women who are active in the Latinas Think Big community, and who are trailblazing and changing the status quo. 

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Saturday, December 19, 2015

Knocking Over the First Domino with Great Service to Hispanic Millennials

Relationship marketing, the pursuit of long-term engagement rather than short-term sales, has been called a game-changing marketing trend for 2016. Credit union leaders may find that a bit amusing, given “relationship marketing” is less of a trend, more a way of life, within the movement.

What more credit unions are learning, however, is this deeply rooted competency for relationship building is better suited to some consumer segments than to others. As certain financial products become commodities for some individuals, they remain coveted, potentially life-changing, services for others.

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Saturday, December 12, 2015

More women of color graced fashion magazine covers in 2015

Fashion magazines that came under a lot of criticism a year ago for a lack of diversity are slowly making strides when it comes to featuring non-white models on their covers.

While the number of models of color is up this year compared with a year ago, the glossies still overwhelmingly feature white models or stars, according to a new report slated to be released Wednesday.

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Friday, December 4, 2015

Latina’s Election A Sign Of The Times

In case you missed the story on page 21 of this issue, the California Strawberry Commission announced the election of Lorena Chavez to the role of commission chairwoman, in what is believed to be the first election of a Latina to a major commodity group in the state.

Chavez was elected unanimously to the position by members of the Strawberry Commission, and will serve alongside Vice Chairman Tom AmRhein and Secretary/Treasurer Hector Gutierrez.

The California Strawberry Commission is a state government agency located in Watsonville, CA, that serves approximately 400 strawberry growers across the state, focusing on production and nutrition research, food safety training and education, marketing and communications, trade relations, and public policy.

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Thursday, December 3, 2015

Celebrity Pink se asocia con la presentadora de televisión Ximena Córdoba para lanzar Body Sculpt Jeans

LOS ANGELES, 2 de diciembre de 2015 - Celebrity Pink, la compañía de ropa con sede en Los Ángeles reconocida por su innovación en telas, se ha asociado con Univision Communications para lanzar Body Sculpt by Celebrity Pink junto a Ximena Córdoba, personalidad de el popular programa de entretenimiento de la cadena Univision "El Gordo y La Flaca" como la primera embajadora de esta marca.  La colección ofrece jeans que estilizan la figura en tres estilos, cada uno diseñado para lograr un calce perfecto en zonas del cuerpo que son importantes para las mujeres.

"Me siento orgullosa de ser la primera embajadora de la línea Body Sculpt by Celebrity Pink", expresó Ximena. "Esta nueva línea de jeans es para mujeres como tú y yo que quieren estar a la moda y lucir sus curvas. Estos jeans están diseñados para ayudar a que las mujeres se sientan y se vean lo mejor posible". La modelo, actriz y presentadora de televisión es una de las mujeres más influyentes de la televisión en español y es ampliamente reconocida por su feminidad en el estilo de moda.

Body Sculpt jeans son construidos utilizando la tecnología única de mezclilla elástica de Celebrity Pink que da la apariencia, sensación y el ajuste de mezclilla de alta calidad. Con un precio de venta de $52, la colección ofrece tres estilos en una variedad de lavados y colores: 

The Lifter estiliza el abdomen, las caderas y los muslos y destaca la parte posterior del cuerpo. The Slimmer estiliza el abdomen y los muslos para lograr un look esbelto y sexy. The Shaper se ajusta al cuerpo para reflejar una silueta estilizada y bien definida.

"Body Sculpt ha sido diseñada para aquellas mujeres que aman su cuerpo y desean expresarse a través de la moda a un precio accesible", dijo Donna Lombardo, Directora de Cuentas Estratégicas de Celebrity Pink. "Estamos muy contentos de asociarnos con Ximena y Univision para lanzar esta línea nueva de Celebrity Pink exclusivamente en Macy's".

Ximena Córdoba presentará la línea Body Sculpt by Celebrity Pink y compartirá sus consejos de moda favoritos con sus fans en algunas tiendas de Macy's a partir del mes de diciembre:

3 de dic. de 2015
Los Angeles, CA
6pm – 8pm
Macy's Victoria Gardens

7855 Kew Ave., Rancho Cucamonga, CA 91739

12 de dic. de 2015
Miami, FL
2pm – 4pm
Macy's Dadeland Mall

7303 S.W. 88 St., Miami, FL 33156

6 de febr. de 2015
Queens, NY
3pm – 5pm 
Macy's Queens Center Mall

90-01 Queens Blvd., Elmhurst, NY 11373
Si deseas obtener más información acerca de la línea Body Sculpt by Celebrity Pink o para comprar sus productos en línea, visita Siga Body Sculpt en línea en Facebook en Body Sculpt Jeans by Celebrity Pink, en Twitter en @BodySculptJeans y en Instagram @BodySculptJeans.

Acerca de Celebrity Pink
Celebrity Pink es una marca que representa el estilo de vida de Los Ángeles y ha sido diseñada para líderes de la moda que exigen calidad y comodidad a un precio increíble.  Luego de su lanzamiento en 2004, Celebrity Pink ha pasado de ser una simple marca de jeans a convertirse en una marca de múltiples categorías teniendo como su mantra la innovación en telas. Celebrity Pink cree que puedes estar a la moda y cómoda al mismo tiempo sin sacrificar ni el calce ni tu dinero. No importa cuál sea tu edad, Celebrity Pink tiene estilos contemporáneos de jeans, ropa, calzado y accesorios que están diseñados para que vivas en ellos.

Acerca de Ximena Córdoba 
Ximena Córdoba es corresponsal de entretenimiento de "El Gordo y La Flaca", el popular programa de noticias de entretenimiento de la Cadena Univision. Anteriormente, fue presentadora del tiempo de "Despierta América", el programa matutino en vivo de noticias y entretenimiento de la cadena. Córdoba inició su carrera en Miami en 2006 como una de las presentadoras del programa "Jorge Ramos en Vivo" de Fox Sports en Español.

SOURCE Celebrity Pink

Sunday, November 29, 2015

Glamour Folds Hispanic Quarterly ‘Glam Belleza Latina,’ Cuts 5 Jobs

Glamour has folded its Hispanic quarterly glossy called Glam Belleza Latina, WWD has learned.

The supplement, which means “Latin Beauty,” was launched in 2012 as a way for Condé Nast to speak to the English-speaking Hispanic market.

A Glamour spokeswoman confirmed the closure, and noted: “Glam Belleza content will live mostly on digital with special print editions being created on occasion.”

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Sunday, November 22, 2015

POCIT: 6 Latina Founders To Watch

Consider this: 87 percent of VC-backed founders are white and 83 percent of the founding teams of those startups are all white, according to a 2010 CB Insights report. This week, we’re taking a look at some stellar Latina entrepreneurs in tech.

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Wednesday, November 11, 2015

US Hispanic Mothers: Not a One-Size-Fits-All Audience

The buying power of US Hispanics is growing, and mothers make up a huge chunk of these purchasing decisions. Holly Pavlika, senior vice president of marketing and content at Collective Bias, a company that connects brands and retailers to general market and Hispanic consumers through influencer-generated content, spoke to eMarketer's Alison McCarthy about what marketers can do to best reach US Hispanic mothers. 

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Tuesday, October 27, 2015

The truth about women entrepreneurs and crowdfunding

Last July, Stefanie Mnayarji of Boston took a line of breathable silk support-wear she’d developed to Kickstarter, aiming to raise $10,000 for her first production run. Within 16 days, her company, Luxxie Boston, had not only exceeded its goal by 220 percent but had also won scads of media attention and, ultimately, a loyal cult following of women who buy its slips and camisoles in every color and evangelize about them to their friends.

“It really caught fire,” Mnayarji says. The campaign gave Luxxie enough buzz that continuing sales should finance the company’s growth for the next two to three years. After that, when Mnayarji and her husband and cofounder, MIT research scientist Michael Gordon, are ready to take Luxxie to the next level and “make it a household name,” they plan to use crowdfunding again. This time it will be on an equity platform like CircleUp or AngelList, where accredited investors give larger amounts in exchange for an ownership stake in the company. “It’s a great way to democratize the venture-capital process,” Mnayarji says.

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