Sunday, June 12, 2016

Tech Dominates Women's Digital Shopping Carts in Latin America

Female digital buyers in multiple countries in Latin America made purchases in technology most often, according to a March 2016 report from Linio. Female buyers in Ecuador lead the way, with 56% of retail ecommerce purchases falling under this category. 

Read full article

Wednesday, February 24, 2016

8 Latino Bloggers for Social Good

Latino digital influencers are not only about beauty and food, although those are relevant subjects. There are countless online writers who devote entire blogs to the specific cause they are most passionate about. Here are eight Latinos who use their digital platforms and social media outlets to raise awareness about different issues.

Read full article

Monday, February 8, 2016

Fig Factor Foundation raises over $25,000 to help young Latinas reach their potential

(Naperville, IL) Jan. 28, 2016 -- With over 200 guests attending, The Fig Factor Foundation marked its debut to the public Jan. 21 with its official launch and fundraiser at Plante Moran in Chicago.

The festive event, which provided refreshments and entertainment from Ballet Internacional Soles Guadalupanos, was an instant success raising over $25,000.

Read full article

Thursday, January 28, 2016

Over 50% of Girls in 3 States Are Latinas – What Does That Mean for Colleges?

One in five women living in the U.S. is Latina, and by 2060, this is expected to increase to a third of the U.S. female population. In public schools across the country, Latinas account for about 25 percent of female students. But, in states like California, Texas, and New Mexico, these numbers are even larger, with Latinas accounting for more than 50 percent of school-age girls.

For higher education, these figures hold significant meaning, as colleges and universities enroll more young Latinas.

Read full article

Wednesday, January 27, 2016

Viva La Mexico! Hey Fellas, If She’s Not Hispanic, Don’t Bother Saying Hello (Black Hat)

*Shhh..be quiet…can you hear that? It sounds like the rumbling of a crowd moving quickly in the same direction. Oh wait…there they are…over the horizon…it’s a bunch of black men heading south of the border. Look at ’em go. I have an important message for black women everywhere: the clock is ticking, you better shape up or Esmeralda is going to steal your boyfriend away. That’s right. Say it with me: Viva la Mexico! To hell with Gabrielle Union, I’m looking for Gabriella. Forget Nicki Minaj, I want Nicki Martinez.

Read full article

Monday, December 28, 2015

10 Latinas Think Big Innovators to Watch in 2016

Latinas Think Big is a community of progressive Latinas, created to advance the careers, businesses and economic prosperity of women through an online platform, entrepreneurial events and summits.

We are ringing in the new year by highlighting 10 Latinas Think Big innovators to watch in 2016. These are women who are active in the Latinas Think Big community, and who are trailblazing and changing the status quo. 

Read full article

Saturday, December 19, 2015

Knocking Over the First Domino with Great Service to Hispanic Millennials

Relationship marketing, the pursuit of long-term engagement rather than short-term sales, has been called a game-changing marketing trend for 2016. Credit union leaders may find that a bit amusing, given “relationship marketing” is less of a trend, more a way of life, within the movement.

What more credit unions are learning, however, is this deeply rooted competency for relationship building is better suited to some consumer segments than to others. As certain financial products become commodities for some individuals, they remain coveted, potentially life-changing, services for others.

Read full article

Saturday, December 12, 2015

More women of color graced fashion magazine covers in 2015

Fashion magazines that came under a lot of criticism a year ago for a lack of diversity are slowly making strides when it comes to featuring non-white models on their covers.

While the number of models of color is up this year compared with a year ago, the glossies still overwhelmingly feature white models or stars, according to a new report slated to be released Wednesday.

Read full article

Friday, December 4, 2015

Latina’s Election A Sign Of The Times

In case you missed the story on page 21 of this issue, the California Strawberry Commission announced the election of Lorena Chavez to the role of commission chairwoman, in what is believed to be the first election of a Latina to a major commodity group in the state.

Chavez was elected unanimously to the position by members of the Strawberry Commission, and will serve alongside Vice Chairman Tom AmRhein and Secretary/Treasurer Hector Gutierrez.

The California Strawberry Commission is a state government agency located in Watsonville, CA, that serves approximately 400 strawberry growers across the state, focusing on production and nutrition research, food safety training and education, marketing and communications, trade relations, and public policy.

Read full article

Thursday, December 3, 2015

Celebrity Pink se asocia con la presentadora de televisión Ximena Córdoba para lanzar Body Sculpt Jeans

LOS ANGELES, 2 de diciembre de 2015 - Celebrity Pink, la compañía de ropa con sede en Los Ángeles reconocida por su innovación en telas, se ha asociado con Univision Communications para lanzar Body Sculpt by Celebrity Pink junto a Ximena Córdoba, personalidad de el popular programa de entretenimiento de la cadena Univision "El Gordo y La Flaca" como la primera embajadora de esta marca.  La colección ofrece jeans que estilizan la figura en tres estilos, cada uno diseñado para lograr un calce perfecto en zonas del cuerpo que son importantes para las mujeres.

"Me siento orgullosa de ser la primera embajadora de la línea Body Sculpt by Celebrity Pink", expresó Ximena. "Esta nueva línea de jeans es para mujeres como tú y yo que quieren estar a la moda y lucir sus curvas. Estos jeans están diseñados para ayudar a que las mujeres se sientan y se vean lo mejor posible". La modelo, actriz y presentadora de televisión es una de las mujeres más influyentes de la televisión en español y es ampliamente reconocida por su feminidad en el estilo de moda.

Body Sculpt jeans son construidos utilizando la tecnología única de mezclilla elástica de Celebrity Pink que da la apariencia, sensación y el ajuste de mezclilla de alta calidad. Con un precio de venta de $52, la colección ofrece tres estilos en una variedad de lavados y colores: 

The Lifter estiliza el abdomen, las caderas y los muslos y destaca la parte posterior del cuerpo. The Slimmer estiliza el abdomen y los muslos para lograr un look esbelto y sexy. The Shaper se ajusta al cuerpo para reflejar una silueta estilizada y bien definida.

"Body Sculpt ha sido diseñada para aquellas mujeres que aman su cuerpo y desean expresarse a través de la moda a un precio accesible", dijo Donna Lombardo, Directora de Cuentas Estratégicas de Celebrity Pink. "Estamos muy contentos de asociarnos con Ximena y Univision para lanzar esta línea nueva de Celebrity Pink exclusivamente en Macy's".

Ximena Córdoba presentará la línea Body Sculpt by Celebrity Pink y compartirá sus consejos de moda favoritos con sus fans en algunas tiendas de Macy's a partir del mes de diciembre:

3 de dic. de 2015
Los Angeles, CA
6pm – 8pm
Macy's Victoria Gardens

7855 Kew Ave., Rancho Cucamonga, CA 91739


12 de dic. de 2015
Miami, FL
2pm – 4pm
Macy's Dadeland Mall

7303 S.W. 88 St., Miami, FL 33156


6 de febr. de 2015
Queens, NY
3pm – 5pm 
Macy's Queens Center Mall

90-01 Queens Blvd., Elmhurst, NY 11373
Si deseas obtener más información acerca de la línea Body Sculpt by Celebrity Pink o para comprar sus productos en línea, visita www.celebpink.com. Siga Body Sculpt en línea en Facebook en Body Sculpt Jeans by Celebrity Pink, en Twitter en @BodySculptJeans y en Instagram @BodySculptJeans.

Acerca de Celebrity Pink
Celebrity Pink es una marca que representa el estilo de vida de Los Ángeles y ha sido diseñada para líderes de la moda que exigen calidad y comodidad a un precio increíble.  Luego de su lanzamiento en 2004, Celebrity Pink ha pasado de ser una simple marca de jeans a convertirse en una marca de múltiples categorías teniendo como su mantra la innovación en telas. Celebrity Pink cree que puedes estar a la moda y cómoda al mismo tiempo sin sacrificar ni el calce ni tu dinero. No importa cuál sea tu edad, Celebrity Pink tiene estilos contemporáneos de jeans, ropa, calzado y accesorios que están diseñados para que vivas en ellos.

Acerca de Ximena Córdoba 
Ximena Córdoba es corresponsal de entretenimiento de "El Gordo y La Flaca", el popular programa de noticias de entretenimiento de la Cadena Univision. Anteriormente, fue presentadora del tiempo de "Despierta América", el programa matutino en vivo de noticias y entretenimiento de la cadena. Córdoba inició su carrera en Miami en 2006 como una de las presentadoras del programa "Jorge Ramos en Vivo" de Fox Sports en Español.

SOURCE Celebrity Pink

Sunday, November 29, 2015

Glamour Folds Hispanic Quarterly ‘Glam Belleza Latina,’ Cuts 5 Jobs

Glamour has folded its Hispanic quarterly glossy called Glam Belleza Latina, WWD has learned.

The supplement, which means “Latin Beauty,” was launched in 2012 as a way for Condé Nast to speak to the English-speaking Hispanic market.

A Glamour spokeswoman confirmed the closure, and noted: “Glam Belleza content will live mostly on digital with special print editions being created on occasion.”

Read full article

Sunday, November 22, 2015

POCIT: 6 Latina Founders To Watch

Consider this: 87 percent of VC-backed founders are white and 83 percent of the founding teams of those startups are all white, according to a 2010 CB Insights report. This week, we’re taking a look at some stellar Latina entrepreneurs in tech.

Read full article

Wednesday, November 11, 2015

US Hispanic Mothers: Not a One-Size-Fits-All Audience

The buying power of US Hispanics is growing, and mothers make up a huge chunk of these purchasing decisions. Holly Pavlika, senior vice president of marketing and content at Collective Bias, a company that connects brands and retailers to general market and Hispanic consumers through influencer-generated content, spoke to eMarketer's Alison McCarthy about what marketers can do to best reach US Hispanic mothers. 

Read full article

Tuesday, October 27, 2015

The truth about women entrepreneurs and crowdfunding

Last July, Stefanie Mnayarji of Boston took a line of breathable silk support-wear she’d developed to Kickstarter, aiming to raise $10,000 for her first production run. Within 16 days, her company, Luxxie Boston, had not only exceeded its goal by 220 percent but had also won scads of media attention and, ultimately, a loyal cult following of women who buy its slips and camisoles in every color and evangelize about them to their friends.

“It really caught fire,” Mnayarji says. The campaign gave Luxxie enough buzz that continuing sales should finance the company’s growth for the next two to three years. After that, when Mnayarji and her husband and cofounder, MIT research scientist Michael Gordon, are ready to take Luxxie to the next level and “make it a household name,” they plan to use crowdfunding again. This time it will be on an equity platform like CircleUp or AngelList, where accredited investors give larger amounts in exchange for an ownership stake in the company. “It’s a great way to democratize the venture-capital process,” Mnayarji says.

Read full article

Tuesday, October 13, 2015

How the Sports Industry Can Win with #Femvertising

Women's spending is a key economic driver, with women controlling over $14 trillion in personal wealth in the U.S. And the sports industry in particular -- lapping the economic track with a projected $70.7 billion spend by 2018 -- is getting whipped into shape by women.

In fiscal 2014, Nike derived 20.8% of its wholesale revenue, or $4.9 billion, from the sale of women's products alone. Much of this spending has been enhanced by increasingly authentic and pro-female messaging for brands, which in turn leads to more purchases.

Read full article

Sunday, September 13, 2015

2015 Siempre Mujer Hispanic Beauty Study: For Latina Women, Social Is A Beautiful Thing

Latina women are known for their beauty. Top of mind, of course, is J Lo and Shakira. So it should not be a surprise that the 2015 Siempre Mujer Hispanic Beauty Study found that Latina women and Millennial Latinas are highly engaged in the beauty category. 

The total Latina beauty market in the U.S. is approximately $4.3 billion and accounts for about 13% of all cosmetic spending. And while general market beauty sales were down 1.2% in 2014, Latina beauty purchases were up 7.4% in 2014. 

Comparing and contrasting
Latina women and Millennial Latinas versus their general market counterparts, the Siempre Mujer study showed women went nearly stat for stat with each other, and are on a level playing field when it comes to usage of smartphones, with one difference: Latinas actually use tablets more often, 14% versus 9%. “Latinas were more apt to use their smartphone to access social media on their phones and tablets and appear to be early adopters for making purchases on their phones. This should be very encouraging for retailers looking to capture sales in-store,” said Verónica Viviana Wilson, Associate Publisher of Siempre Mujer,  a Meredith publication.

Read full article

Saturday, July 18, 2015

Latina Entrepreneurs Leading the Way

Latinos are a growing force of influence in America - with good reason. The Latino population is anticipated to double, to approximately 106 million people, by the year 2050. The success of the U.S. economy is very much tied to the success of the Latino workforce. Since small businesses are a critical sector of our economy, ensuring Latinos reach their full entrepreneurial potential is especially important for expanding economic opportunities.

As a Latina business executive, I'm proud to say Latinas are leading this charge by starting their own businesses in record numbers. According to the National Women's Business Council, Latinas own close to 788,000 businesses in the U.S., an impressive 45 percent increase since 2002 and 133 percent increase since 1997. Data shows these businesses generated over $65 billion in revenue in 2012 (the most recent data available), also a huge increase from past decades.

Read full article

Monday, June 22, 2015

Why technology is the way to reach Latinas

As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.

"In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence," said Anna Fieler, executive vice president of marketing at Popsugar. "It's a market that all brands want to reach."

Read full article

Tuesday, June 16, 2015

Siempre Beauty III: The Driving Force Behind Latina Consumer Habits



NEW YORK, June 16, 2015 /PRNewswire/ -- Siempre Mujer magazine, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas. The study surveyed over 800 women including Latinas, non-Hispanic women, Milliennials and Siempre Mujer readers.

Siempre Beauty III: Latinas and Social Media is the third beauty study released by Meredith Hispanic Media (MHM), as part of the "Siempre Beauty" research series. The 2015 survey explores what social media platforms Latinas turn to in order to receive information on beauty products, brands and trends, how social media influences her beauty choices and what role social media plays in the purchase cycle. It provides valuable consumer insights and identifies key points of differential between Latina and General Market women including millennial market trends from both segments.

"Latinas are beauty junkies at heart," says Maria Cristina Marrero, Group Content Chief of Meredith Hispanic Media. "They are savvy consumers who incorporate more products into their daily beauty regimen and it is a trendsetting demographic that is open to experimentation when it comes to new products and innovative brands."

According to research, Latinas continue to outspend their general market counterpart across the beauty category at a rapid pace. In 2014, Latina cosmetic purchases were up by 7.4% while General Market retail purchases fell by 1.2% across the beauty category. The total beauty market is currently estimated at $4.3 billion and Latinas account for 13% in all cosmetic spending to date. Millennials dominate the beauty category as the largest growth factor in today's competitive market.

"Latina Millennials and the growing impact of social media represents a whole new driving force in today's marketplace," says Veronica Viviana Wilson, Associate Publisher of Meredith Hispanic Media Group. "At the forefront of technology, most Latina consumers are digitally savvy shoppers who find beauty deals everywhere."

HIGHLIGHTS FROM THE 2015 "SIEMPRE BEAUTY III: LATINAS AND SOCIAL MEDIA"* SURVEY:

Social media is the go-to source for Latinas for beauty information, trends, and ideas.
  • Latinas follow brands and bloggers, more than celebrities to learn about cosmetics, fragrance, skincare and haircare.
  • Over 70% of Latinas and General Market women receive most of their beauty information through social media engagement.
  • The younger demographic ranks even higher with 84% of Latina Millennials and 83% General Market Millennials who consider social media the tool of choice to learn about today's latest beauty trends.
  • 85% of Siempre Mujer readers consider social media the top educational tool for beauty products and brands.
  • Amongst Latinas, YouTube ranks #1 choice across social media platforms to acquire new beauty product information and usage tips reflecting the key role that video content plays in reaching this audience.
Spanish and English matters.
  • 52% of Latinas and 48% of Latina Millennials prefer to receive beauty information from social media in Spanish as well as English.
  • More than half at 55% of Latinas prefer to follow US based influencers and bloggers who provide access to bilingual content.
In-store beauty purchasing decisions are driven by social media engagement.
  • 70% Latinas and Latina Millennials vs. 27% General Market and General Market Millennials "like" sponsored beauty posts.
  • Over 70% of Latinas and Latina Millennials research online first then go in-store to buy.
  • 44% Latinas share or recommend brands/products with friends in their social network.
Survey Methodology
The survey was conducted by Hispanic Research Inc. and was commissioned by Siempre Mujer Magazine and Meredith Corporation. It was a nationwide online survey of U.S. women age 18-49, with 419 Hispanic women and 410 general market women, fielded between January and February 2015.

About Siempre Mujer
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women's magazines and the Latina's source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

Meredith Hispanic Media: Engagement, Access, Perspective
Meredith Hispanic Media (MHM) is the premier content delivery and insight resource for and about Hispanic women. With millions of digital, social, experiential, and media touch points and powerful proprietary and syndicated research capabilities, MHM offers unmatched perspective about the U.S Latina, intimately connecting marketers to this highly coveted demographic. Through continued investment in an expanding portfolio of empowering brands and extensions including Siempre Mujer, Ser Padres, Ser Padres Espera and Ser Padres Bebe, and leading-edge engagement tools including custom publishing, content licensing, research, digital marketing, database marketing, events, grassroots marketing, and video, MHM is the first and only stop for brands seeking to reach action-oriented consumers who embrace media and share passionately.

SOURCE Siempre Mujer

Wednesday, June 10, 2015

Hispanic Shopper Spending Highest in Three Years; Optimistic About Personal Economies

JACKSONVILLE, Fla. & NEW YORK--(BUSINESS WIRE)--Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today released The Why? Behind The Buy™ U.S. Hispanic Shopper Study that provides valuable insights into U.S. Hispanic shopper behavior. As the U.S. Hispanic population grows, this report will help CPG companies and retailers develop marketing strategies to best attract and win with this important consumer segment.

“With the Hispanic population of 57 million expected to double by 2050, brands and retailers recognize that this growth can positively impact their bottom lines. Knowing how these consumers shop and make purchase decisions is important for capturing market share,” said Colin Stewart, Senior Vice President, Acosta. “The Why? Behind The Buy has found that whether it’s the amount spent on groceries, the enjoyment of shopping, eating dinner at the table or purchasing groceries online – Hispanic shoppers outperform their total U.S. counterparts nearly every time.”

Read full article

Monday, June 1, 2015

Latinas Leading the Way

“I never really questioned the fact that I was going to go to college. I didn’t really think there were other options.”

For Gaby Díaz Quiñones ’17, the idea of attending college was always assumed and influenced a great deal by her mother’s completion of a bachelor’s degree, she told the HPR. Díaz Quiñones’s circumstance—being a Latina in college with a mother who also went to college—may not seem out of the ordinary now. However, it is distinctly at odds with the realities facing Latinas several decades ago.

Read full article

Wednesday, May 27, 2015

Can Telemundo grow women's soccer in America's Hispanic communities?

You don't have to speak a word of Spanish to know about the popularity of soccer within America's Hispanic population. But for as much cultural resonance as the sport has in that community, it has not always been spread around equally.

Historically, a lot of people - and not just in the Hispanic community, to be clear - have considered soccer to be a man's game. Or, perhaps more accurately, a masculine game. Acceptance of women as both fans and players has been a long and not always easy process.

Read more 

Monday, May 25, 2015

Innovative Latina creates “one-stop shop” app for planning quinceañeras

Today is the last day of National Small Business Week, a time dedicated to recognize the special impact and achievements made by outstanding entrepreneurs and small business owners. On that note, I am excited to end the week featuring Make My Quince, one of the startup companies currently in the Manos Accelerator Spring 2015 cohort. The company is comprised of Latinas creating a product for Latinas! I love that.

Read full article

Saturday, May 23, 2015

Ad Age's Women to Watch Expands; Argentina Is Next on June

Ad Age's Women to Watch is expanding in Latin America this year, with new events in Argentina, Mexico, Chile and Colombia to honor outstanding women in marketing, advertising and media.

Read full article





Thursday, December 18, 2014

4 trends developing in content marketing in 2015

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

According to the Content Marketing Institute, 93 percent of business-to-business marketers are using content marketing and 42 percent believe that their programs are effective.

Read full article

Thursday, November 13, 2014

Amanda Smith Caterers from Darien, CT was featured in New York Magazine’s Weddings Winter 2015 edition.

The article titled “My Italian, Persian, Mexican, Thai, Jamaican Wedding: menus from around the world courtesy of five local caterers” by Emma Whitford and photographed by Bobby Doherty highlighted Amanda Smith Caterers original, creative and delicious Mexican dishes prepared and designed by head chef Federico Perez. 

The menu consisted of: mini taco trio (1)cauliflower with ancho chilies and crema mexicana (v), (2) roast duck with mango salsa and (3) poblano chili, corn & zucchini with salsa verde (v); almond coriander soup with tortilla strips (v); and chicken with apricot almond mole, quinoa and sautéed zucchini.

“The magazine requested as many vegetarian options as we could provide. Mexican food is full of vegetarian options, but thanks to the myriad of spices, nuts, and chilies in the recipes, one can easily come up with interesting alternatives to the traditional dishes.” says Amanda Smith, owner and operator of Amanda Smith Caterers.

“We have been making the almond coriander soup prior to my joining the company, it was actually my predecessor’s recipe, and I thought that there was no way that his recipe could work as it is so simple but, in fact, it is one of the best soups we make. Very subtle and always an eye popper whether we serve it as a soup shot or first course” ads Executive Chef, Federico Perez.

Amanda was born in Mexico to an American Mother (from Boston) and Mexican father who met at Georgetown. She grew up between Mexico City and New York, attended the hotel & restaurant school at Cornell University and then spent 17 years living and traveling all over the world. “I actually sent Emma (at New York Magazine) a Thai menu as well” says Amanda “I spent a year and a half living in Bangkok when I worked at the Mandarin Oriental and I love to prepare Thai food when we have the chance. Actually, our first party in Greenwich in 2011 was Southeast Asian, from soup to nuts, a fundraiser for 250 guests for the not for profit organization, Room to Read. She must have liked the Mexican one more!”

Amanda Smith Caterers is a full-service catering and event planning company established in New York in 2002 that expanded to Connecticut in 2011. “Expanding to Connecticut was a dream and our charming new location on the Post Road is just perfect,” says Amanda Pilar Smith, owner. “We love the town, the community, and the easy access from the I–95,” she says, referring to the space they moved into in March of this year just off exit 11. 

Servicing both corporate and private clientele, Amanda Smith Caterers provides individualized attention to every client. From intimate dinners at home, to corporate luncheons, and weddings for 500, Amanda is always involved “When thinking about our menus, we pay careful attention to our clients wishes, the seasons, and what is fresh.

We have established a great relationship with an organic farm in Fairfield run by the Grant family where we source much of our produce”, she adds. 

Amanda Smith Caterers
1480 Post Road
Darien, CT 06820
tel. 203 202 7669
unique@amandasmithcaterers.com
www.amandasmithcaterers.com
contact: Amanda Pilar Smith

Monday, November 10, 2014

Toward a Tipping Point for Latinas in STEM

Over the last few weeks, in celebration of National Hispanic Heritage Month, I have been sharing the work of organizations or projects that empower young Latinas to pursue and thrive in careers in science, technology, engineering and mathematics (STEM) [see posts here, here and here].

If you can’t already tell, this is a topic I am deeply passionate about, partly because it is personal. As a girl growing up in rural Puerto Rico I was very interested in everything STEM but knew very little about careers in the field and had no female role models in these disciplines until I got to college. Thankfully, that did not stop me from becoming a scientist.

Read full article

Monday, November 3, 2014

Can Google Help Reshape the Latina Narrative? (Yes, But Not Without Your Help)

As many who follow my writing know, I am a big advocate of the art and science of narrative.  Narrative helps to define the value of a cause, the trajectory of a cause, and, if done with care and precision, the many different kinds of participants that are required for the cause.  And I prefer the word narrative to story because of one small but important distinction.  Story is best used when describing the journey of a single player — a single human being, organization, or corporation.  Narrative is best used when describing the journey of an ecosystem of players, and each of its constituent parts.

Read full article

Saturday, October 11, 2014

The 6 Most In-Demand Careers for Latinas

It doesn't take long for Latinas entering the workforce to find themselves up against heaps of structural barriers. As gender and ethnic minorities, who, many times, also experience discrimination based on their race, class, language, or immigration status, we quickly begin to realize that papi might have been onto something when he griped about "working twice as hard and getting half as far." 

Despite these very real structural barricades though, there are some trabajos looking to hire Latinas specifically — and they're pretty well-paying. These careers are in demand for mujeres just like you.

Read full article

Friday, October 3, 2014

Latinas in STEM: Making Bright Futures a Reality

Latinas have a bright future in science, technology, engineering and mathematics (STEM). Latina girls love learning how things work. They love building things. They think it would be fun to design a video game or an app. Unfortunately, they have fewer opportunities and resources to make that bright future a reality1.

The Latinas in STEM Foundation is leveraging family, culture and community to change that. Founded in 2013 by five alumnae from the Massachusetts Institute of Technology (MIT), the organization aims to inspire young Latinas to pursue careers and thrive in STEM fields.

Read full article

Wednesday, October 1, 2014

Siempre Mujer Magazine Reveals Winner Of Its First Ever Cover Contest

NEW YORK, N.Y. (September 30, 2014) — Siempre Mujer, the largest beauty, fashion, and lifestyle magazine for Latinas, today announced the winner and three finalists of its inaugural Cover Contest. Presented by The Lincoln Motor Company, the contest gave the magazine’s readers an opportunity to shine, and revealed four fresh faces representing the courage, beauty and strength of Latinas.

Siempre Mujer invited readers to share their stories from April to July for an opportunity to appear on the cover of Siempre Mujer’s October/November 2014 issue, and win prizes valued at $10,000, including a trip to New York City for the cover photo shoot and a meet-and-greet with the editors, a four-night/five-day getaway for two to San Juan Marriot Resort & Stellaris Casino in Puerto Rico, and a two-year subscription to the magazine. The winner also received a portfolio with professional modeling photos from the photo shoot.

Alexis Payne, the winner of the contest and “La Musa de Siempre Mujer,” is a 21-year-old Miami native studying public relations at the University of South Carolina. Chosen for her confidence and commitment to her career, Payne attributes her outgoing personality to her Uruguayan mother, who instilled in her a drive to succeed and pride in her Hispanic heritage.

Payne thrives on adventure. She has practiced gymnastics since she was six years old and recently took up wakeboarding and snowboarding. Like many young women, she cares about the way she looks, but refuses to let physical beauty define her.

"Being Latina does not mean that we only care about beauty and appearance,” says Payne. “I'm always fighting that stereotype."

Payne made her national television debut on Sept. 30, when she joined Siempre Mujer Editor-in-Chief María Cristina Marrero to reveal the winner and finalists of the Cover Contest on Despierta America, Univision’s popular morning show.

The three finalists of the contest are Caridad Rodriguez, a Bronx, N.Y., native with Puerto Rican roots who doesn’t let difficulties get in the way of her goals; Melissa Rojas, a Mexican from Edinburg, Texas who aspires to be a successful physical therapist; and Marcy Linares, a Salvadoran who arrived in Los Angeles alone with a suitcase full of dreams.

Siempre Mujer readers also had the opportunity to select the people’s choice “La Musa de SiempreMujer.com” winner by voting on SiempreMujer.com during July. The winner, Los Angeles native Ahide Becerra-González, is also featured in the October/November issue of Siempre Mujer and on SiempreMujer.com, and received a four-night/five-day getaway to Aruba, and a two-year subscription to the magazine.

“The winners and finalists of the Siempre Mujer Cover Contest represent what Latinas are in this country: smart, hard-working leaders who are finding their own happiness,” says Marrero. “This is just the beginning of a lifetime of success for these beautiful and talented women.”

“The Lincoln Motor Company is proud to partner with Siempre Mujer and provide this opportunity to empower inspiring Latinas,” said David Rodriguez, Multicultural Marketing Manager-Lincoln. “La Musa de Siempre Mujer is a wonderful opportunity to integrate the all-new 2015 Lincoln MKC, which launched this summer. The Lincoln MKC embodies qualities that align with the spirit of the La Musa program—confidence, beauty and class— which makes it a great fit with our Latina marketing efforts.” 


About Siempre Mujer 
Launched in 2005, Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, art, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.7 million readers every issue and has a guaranteed audited circulation of 550,000. Siempremujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment. 

About Lincoln 
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/Lincoln.

Monday, September 29, 2014

Hearst Puts Focus On Millennial Women

Hearst Magazines today announced that Cosmopolitan Editor-in-Chief Joanna Coles has been named editorial director of Seventeen and SVP/Publishing Director Donna Kalajian Lagani will assume marketing and publishing responsibilities for the brand.

The new group engages nearly 60 million readers across print and digital. Coles continues as editor-in-chief of Cosmopolitan and Kalajian Lagani continues as publishing director of Cosmopolitan and Cosmo For Latinas. 

Read full article

Wednesday, September 24, 2014

Hispanic Food Shoppers in the U.S - 2014

Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. Hispanic consumers have long been a key element in the growth strategies of food marketers. With the continuing dispersal of Latinos into areas not traditionally known for substantial Hispanic populations, Hispanic food shoppers represent a rapidly growing segment of the customer base of grocers throughout the country. 

Hispanic food shoppers offer a rich but potentially bewildering opportunity for food marketers and retailers. In Los Angeles, for example, stocking the shelves for the Hispanic food shopper means understanding the preferences and traditions of shoppers who are mainly Mexicans but also include a substantial population of Salvadorans and Guatemalans.

Read full article

Tuesday, September 23, 2014

Angelica Perez-Litwin, the Woman that Invites Hispanic Women to Think Big

SAN FRANCISCO – Dominican psychologist Angelica Perez-Litwin will meet 300 Hispanic women at Google headquarters in October in a conference that seeks to break down stereotypes about Latin women and invites them to “think big.”

Perez-Litwin is the creator of Latinas Think Big, a platform that seeks to create networks of influence for Hispanics in the United States and go beyond the image of the sexy woman who can’t speak English well, which is how they are generally shown by the media.

Read full article

Friday, September 19, 2014

Colgate-Palmolive Kicks-Off Annual Haz la U™ Educational Grant Program in Celebration of Hispanic Heritage Month

NEW YORK, Sept. 17, 2014 /PRNewswire/ -- In celebration of Hispanic Heritage Month, Colgate-Palmolive has partnered with the Hispanic Heritage Foundation (HHF) to kick- off of the company's annual Haz la U™ educational grant program. Now in its sixth year, the Haz la U™ program will partner with the HHF's Youth Awards program and its community service "track," which focuses on high school seniors dedicated to helping their communities while maintaining a 3.5 GPA or higher, to award $45,000 in grants to 30 students.

"Colgate continues to invest in increasing the amount of Hispanics enrolled in college by helping assuage financial stress for families," said Carla Kelly, General Manager of Multicultural Marketing, Colgate-Palmolive. "Our partnership with the Hispanic Heritage Foundation is a testament to the value we place not only in educating our leaders but also on celebrating individuals who are looking to help their communities."

Read full article

Thursday, September 18, 2014

Nielsen Celebrates the Conscious Consumer during Hispanic Heritage Month

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- In celebration of Hispanic Heritage Month, Nielsen, a leading global provider of consumer information and insights, today announced its series of video vignettes celebrating the Hispanic consumer. The Conscious Consumer vignettes feature Hispanics from diverse backgrounds speaking about how they combine their power as consumers with their heritage to create a meaningful impact in their respective communities. 

Nielsen defines a conscious consumer as a responsible shopper, one who researches companies prior to making a purchase; and a person who is a social change agent for their communities. The videos also highlight key insights from Nielsen's Latina Power Shift, Upscale Latinos 2.0, Listen Up: Hispanic and Music and The Cross-Platform Report, September 2014..

Read full article

Tuesday, September 16, 2014

Retailers: Ignore Latinos at your own peril

For retailers, there isn't one holy grail out there they can take aim at to spark sales. Instead, it's a matter of wooing customers through multiple means, sometimes reaching out to them group by group. Among the most promising demographic in the U.S. is the Latino population, whose buying power, experts forecast, will grow to $1.5 trillion by next year.

Macy's is already hot on the trail of the Latino market and is poised to launch its "Thalia Sodi" brand, named for the Mexican singer and actress, next year. Starting Friday, the retailer will also bring together influential Latinas to celebrate Hispanic Heritage Month at a handful of stores across the country.

Read full article

Monday, September 15, 2014

Toyota Texas welcomes first Hispanic woman-owned supplier

SAN ANTONIO - Toyota officials welcomed the first direct, tier-one, Hispanic woman-owned supplier to their team, a move officials say will rock the automotive industry.

During a mid-morning news conference, Toyota's local plant president Joe DaRosa formally introduced the owner of Forma Automotive LLC, Rosa Santana.

Read full article

Tuesday, September 9, 2014

Hearst Introduces 'Freemium' Magazine - TrendingNY

Always looking to expand its connection with consumers, recent years have seen the debuts of successful brand extensions including Cosmopolitan for Latinas and Town&Country Travel, and popular magazines like Food Network Magazine, HGTV Magazine and Dr. Oz THE GOOD LIFE. This month, Hearst Magazines is entering the “freemium” market with TrendingNY, a New York-centric, millennial-targeted look at fashion, beauty and culture.

The free weekly publication, which debuted in New York yesterday, has four issues total slated for September. Fifty-thousand copies of each issue will be distributed by street teams in millennial-populous areas throughout Manhattan and Brooklyn. Edited by Emily Cronin, a former editor at Harper’s BAZAAR and ELLE U.K., TrendingNY brings readers a fast, fresh look at the hottest things to see, experience and buy in New York City each week.

Read full article

Friday, September 5, 2014

HBO Latino to Premiere New Show on Brazilian Sex Workers

HBO Latino is launching an original series this fall that’s based on the lives of Brazil’s high-end sex workers. From their press release:

This fall we are promoting a new and exciting series from Brazil named El Negocio and our team is looking for influencers to support our promotional efforts. …

The series tells the story of Karin, Luna and Magali, three beautiful and intelligent women who come together with the idea of revolutionizing their profession, high-end escorts

Read full article

Wednesday, September 3, 2014

Executives' Club of Chicago appoints its first Latina CEO Ana Dutra

The Executives' Club of Chicago has tapped Ana Dutra as its new President and CEO, effective Sept. 8. Dutra will become the first Latina CEO of the organization, a forum for Chicago's business, civic and academic leaders for more than 100 years.

Dutra comes to the Executives' Club from her post as CEO of Mandala Global Advisors She also previously was CEO of leadership and talent consulting at Korn/Ferry International from 2008 to 2013. Dutra began her career at IBM.

Read full article

Friday, August 29, 2014

Why Are Women-Owned Businesses So Small?

When Arabel Alva Rosales started her own technology consulting company, she had many advantages: a law degree from Chicago's DePaul University, experience working in state government, a family history of entrepreneurship, and business contacts eager to join her team. But statistically speaking, as a Hispanic woman she faced long odds.

Women now start businesses at higher rates than men do, and minority women start businesses at the highest rate of all. Yet women-owned businesses have fewer employees, lower sales, and less chance of survival than male-owned businesses, according to a 2010 Commerce Department report. The report found that women-owned businesses are smaller across every sector of the economy, from educational services to manufacturing.

Read full article

Tuesday, August 26, 2014

Total market approach: a total fail in reaching Hispanics

There has been a lot of debate about using a “total market approach” when reaching out to Hispanics, especially in regards to their millennials.

Total market approach is relying only one marketing program designed to reach all consumers across both general and ethnic markets. If you take a shortcut like this and try to tap into the Hispanic market using a straight translation of your Anglo campaign into Spanish, 

Read full article

Friday, August 22, 2014

Bicultural Campaigns Try to Lure Latina Millennial Mothers, With Mixed Success

Bicultural campaigns in traditional and non-traditional media are gaining popularity, as Hispanic millennial mothers become more and more attractive to marketers who are looking to unlock the secrets of their shopping habits.

Kimberly-Clark Corp. launched an online campaign in late spring 2014 called "Celebrate Family Unity," which focused on Latinas but maintained its gaze toward the general market audience. The consumer brand conglomerate elicited the assistance of Grammy-nominated singer-songwriter and mother of a 4-year-old girl Christina Milian, 32, as their spokeswoman, recognizing her mass appeal, and hoping that she could influence young mothers via social media.

Read article

Thursday, August 21, 2014

Bicultural Campaigns Try to Lure Latina Millennial Mothers, With Mixed Success

Bicultural campaigns in traditional and non-traditional media are gaining popularity, as Hispanic millennial mothers become more and more attractive to marketers who are looking to unlock the secrets of their shopping habits.

Kimberly-Clark Corp. launched an online campaign in late spring 2014 called "Celebrate Family Unity," which focused on Latinas but maintained its gaze toward the general market audience. The consumer brand conglomerate elicited the assistance of Grammy-nominated singer-songwriter and mother of a 4-year-old girl Christina Milian, 32, as their spokeswoman, recognizing her mass appeal, and hoping that she could influence young mothers via social media.

Read full article

Wednesday, April 17, 2013

Goya and Beech-Nut team up to create baby food with Latin flavor

April 11, 2013 | by Kristina Puga


When you think “Goya,” canned beans or hot sauce probably come to mind. Well, by the end of June, the company will also be offering baby food in stores throughout the country.

This week Goya announced they have teamed up with Beech-Nut to make baby food with a Latin flavor.

“The Beech-Nut/Goya line of baby food offers mom the best of both worlds,” President of Goya Foods Bob Unanue told Hispanic Business. “Hispanic moms, influenced by their abuelitas, oftentimes believe that healthy, traditional baby food can only be made at home using fresh ingredients.”

Goya determined that modern-day moms don’t have the time to cook from scratch the way their grandmothers did, so they decided to make it easier for them.

Read full article

Wednesday, April 10, 2013

Meredith Hispanic Ventures Releases New Food Trends Report


NEW YORK, March 12, 2013 /PRNewswire/ -- Meredith Hispanic Ventures, publishers of Siempre Mujer and Ser Padres magazines, today released findings from a new study identifying the shopping, cooking, and eating habits of the modern Latina family. The report is part of a series of trend reports to be rolled out by Meredith Hispanic Ventures throughout 2013 and 2014.

Since Hispanics currently represent 16% of the total U.S. population, have a predominately larger household, and spend more money on groceries than non-Hispanic households, it is critical that marketers understand the role that food plays in the lives of Latinas.  In order to gain deeper insight into the changing food consumption behaviors in the Latina marketplace, the research department at Hispanic Ventures tapped into their "Entre Nosotras" ("Between Us") database of 5,000 loyal and influential subscribers to conduct the food trend report.

"The trend report clearly shows that the Hispanic consumer has a diverse palette, yet many food manufacturers don't think to target this growing segment with their product offerings," states Enedina Vega -Amaez, VP/Publisher Meredith Hispanic Ventures. "They are missing an opportunity to connect with a potentially high consuming, loyal customer."

Among the survey's key findings:
  • Nutrition matters to Latinas, with nearly 4 in 5 respondents reading nutrition labels. Hispanics care about purchasing foods low in fat, high in fiber, and low in sugar; and more than half of respondents buy organic products.
  • Latinas said they are not only shopping the Hispanic aisle – they have eclectic palettes and enjoy cooking a wide variety of foods. These aspiring epicureans want to learn more about global cuisines, and they continue to seek samples and coupons to learn about new products.
  • Similar to the general market, convenience is very important to Latinas. Respondents said they use disposable plates, towels and utensils, and they buy frozen vegetables, canned soups, and protein bars.
  • Latinas are connected online, with nearly half of respondents saying they use a mobile or smart phone to assist them while shopping.  The report showed that 55% of Latinas who use recipes get them from the internet, and 60% search for recipes in Spanish.  Smart phones, tablets and computers provide Latinas with the convenience and simplicity they crave.
Online survey responses were received from November 16 through December 14, 2012.

ABOUT MEREDITH HISPANIC VENTURESMeredith Hispanic Ventures is the premier publisher of information for Hispanic women on self, family and home.  Its collection of empowering brands includes Siempre Mujer, Ser Padres, Ser Padres Espera and  Ser Padres Bebe .  The Meredith Hispanic Ventures portfolio also includes custom publishing, content licensing, research, digital marketing, database marketing, events, grassroots marketing, and video.  Siempre Mujer and Ser Padres are available on the NOOK Color, NOOK Tablet, Zinio, and Google Play platforms, and Siempre Mujer is also available on Kindle Fire. Meredith Hispanic Ventures is owned by Meredith Corporation, which reaches 100 million American women every month through multiple well-known national brands including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies' Home Journal, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun.


SOURCE:  Meredith Hispanic Ventures

Friday, April 5, 2013

Latinitas create their own positive images in media

March 21, 2013 | by Erika L. Sánchez


This is the fourth installment of Latinas empowering other Latinas to succeed in honor of Women’s History Month.


Ten years ago at the University of Texas, students Laura Donnelly Gonzalez and Alicia Rascon were asked to create media that empowered Latinos.

“Both of us noticed the lack of magazines that were inclusive of young Latinas and presented positive images of young Latinas, so we decided to develop Latinitas Magazine in that class,” Gonzalez says.

Read full article

Tuesday, October 23, 2012

“Mis Finanzas con Julie Stav” on Utilisima Becomes the First Show in Spanish Dedicated to The Practical Financial Needs of Latino Families in the United States

New York, Buenos Aires, September 12, 2012 ― Utilisima, the Spanish-language network dedicated to women’s lifestyle programming, is proud to present the renowned financial expert and New York Times best-selling author, Julie Stav as the host of its newest series, “Mis Finanzas con Julie Stav.” Recognized as the “Financial Pied Piper” for the U.S. Hispanic community, Julie Stav will premiere her show on Utilisima on October 15 and exclusively offer financial advice and empower Latinos wishing to realize their Great American Dream—to obtain financial independence and security. This new production with Julie Stav is part of Utilisima’s dedicated commitment to providing only the best in lifestyle and educational programming. 

“’I’m very excited to join Utilisima’s family and host the network’s first show that deals with personal finance,” said Julie Stav. “I’m grateful to Utilisima for providing me with a forum to continue to inspire Latinos with the informative tools they need to make smart financial decisions.” 


“‘Mis Finanzas con Julie Stav’ marks a new chapter in Utilisima’s history,” said Mariana Perez, Senior Vice President of Production and Programming of Utilísima and General Manager of FOX Toma 1. “We are very happy to have one of the most recognizable Hispanic personalities from the United States become part of our international programming.” 


Over the 13 half-hour episodes, “Mis Finanzas con Julie Stav” will empower Latinos to take charge of their financial future. Throughout the season, Julie Stav will impart her knowledge on personal banking, credit, income taxes, retirement planning, the stock market and purchasing insurance products among other topics—all with her unique, approachable and down-to-earth style. She will also teach families how to manage household expenses that includes everything from food and transportation to education. 


Following is a list each episode


· Oct. 15: How to pay for our children’s education 

· Oct. 22: Realizing the dream of owning your own home

· Oct. 29: How to manage money with success

· Nov. 5: The challenges of using credit wisely in our daily life

· Nov. 12: The power of saving—the three drawer system

· Nov. 19: Tips for purchasing a car

· Nov. 26: Retirement. How to insure our golden years

· Dec: 3: The key to creating your own business

· Dec. 10: Investment clubs—first steps of investing in the stock market

· Dec. 17: Senior care— protecting our finances during our Golden Years

· Dec. 24: Money conflicts between couples

· Dec. 31: How to teach children the value of money

· Jan. 7: Protecting our family’s financial security with Life Insurance


For those looking for information on starting or managing their small business, each week Julie Stav will interview successful Latino entrepreneurs and role models who will share their knowledge and insights on how to run a prosperous and successful business. Special guests include Viviana Gabeiras, a Venezuelan designer of a fun and contemporary line of women’s wear, Ana Flores, a Salvadorean parenting blogger and author and Giselle Pinto, a Venezuelan food truck queen. Julie Stav will also interview Utilisima personalities who are also entrepreneurs such as Martin Llorens and Aquiles Chavez. 


The new show “Mis Finanzas con Julie Stav” premiers on Monday, October 15, at 7:00 PM (ET/PT) 

About Utilísima

Created in 1996, Utilísima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilísima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilísima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilísima is distributed across Latin America, United States, Canada, Spain, and the Balkans.

SOURCE: Utilisima

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month